Wave after wave continues. Over the past several years, the tech industry has learned that cloud capacity depends on far more than servers alone. Processors, GPUs, memory, networking equipment, and electrical power are all critical components of today’s computing environment. As AI demand continues to accelerate, companies are evaluating cloud providers not just on price and performance, but also on the ability to secure the infrastructure resources necessary for long-term growth.
Over the last few years, the tech industry has suffered successive waves of technical and operational bottlenecks. During the pandemic, semiconductor shortages became apparent. Then came the long lead times for enterprise networking equipment. Next came the shortages of AI GPUs, followed by the high demand for memory. And this year unprecedented AI and developer demand lead to shortages of Apple Mac hardware. Now, the new bottleneck to compute capacity is raw electricity. We are clearly seeing first hand that data centers are facing power issues and really scrambling.
This is a very unfortunate situation as additional power can take years to get. Transmission lines, transformers and utility approvals can add up to years of effort.
Artificial intelligence has fundamentally changed the economics of data centers. Traditional cloud servers like Apple hardware consume modest amounts of power. Others deploy more power-hungry equipment. Combined, it is now causing a massive strain on data center power. This means longer deployment times for data center capacity and rising costs due to the challenging power situation.
We are seeing cloud Mac infrastructure commonly used for:
As power in the data centers becomes more constrained, the cloud providers that have additional capacity are much better positioned, of course. Cloud providers are on it to lock in the data center space our customers need for growth.

Over the past several years, the cloud industry has faced a number of infrastructure constraints. As soon as one eased, another one surfaced. Here is the evolution: